Custom towels

We are runners. We are cyclists. We are triathletes and we love exercise. As athletes ourselves, we know what we like and what we don’t like. After countless years of receiving poor quality event merchandise, we decided things needed to change. In our opinion, the best merchandise is the merchandise that is actually worn and used by athletes not only on race day, but for years to come. We see it as a moving billboard, where you want to stand out from the crowd.

Custom labels to suit your event/organisation

Custom towel specifications

  • High quality cotton or polyester options available (request a sample)
  • Quick-dry polyester weave for smaller towels
  • 100% soft cotton yarn for larger towels
  • Custom sizing and standard options available
  • Vibrant digital full colour print
  • Expertly crafted by our in-house designer


One of the most important areas of consideration when it comes to purchasing merchandise…we know. Over the years we have consistently bettered our competitors not only in price, but quality, lead time and reliability. There are many factors that impact the price of each towel, such as quantity, size and production time. As a guide, you can expect to pay between $6 – $18 per towel. Get in contact with us today for a quotation.


Our world is a precious place. At Sports Event Services, we are striving to minimise our environmental footprint by offering the latest in environmentally friendly smart packaging solutions for our merchandise range. Our latest ‘Smart Packaging’ is biodegradable and actually good for the environment… and we are proud of it! Click here to find out more.


Not a designer? No worries. Our dedicated in-house designer will ensure your design fits your brand ethos. We have designed towels for large businesses, functions, sports events, clubs and schools. We know a thing or two about how to make a towel stand out from the crowd. Once we have a brief from you on what you are aiming to achieve, we will get to work and provide you with a variety design choices.


The beauty of going custom with us is that we can produce anything you suit your needs. There are no limitations. Whether you are looking at a hand towel sizing, full beach towel or anything inbetween - we can do it. Our standard sizing is 70cm x 140cm and 65cm x 130cm, but have produced fantastic polyester quick dry gym towels at 35cm x 90cm in size.

Minimum order

In general, we have a minimum order quantity of 100 pieces. We provide a custom design and print service to mass participation events, clubs, schools, businesses and sports teams.


Generally, we are able to manufacture, print and deliver most orders of less than 750 pieces within 4-6 weeks. We deliver direct to your door, without any further freight, customs, duties, taxes or other hidden costs to pay.


We know how events work and we understand that cash flow is important. At Sports Event Services, we provide a staggered payment plan to help you with your cash flow. Use your money when you need it and how you need it.


If you are in need of a sample towel or any of our other merchandise options – please get in touch and we would be happy to send one out to you to review. To ensure you know exactly what your item will look like once printed, we are able to provide a sample prior to the full order being dispatched. You can rest easy knowing that what you ordered, will be exactly what is delivered.

At Sports Event Services, we are committed to providing superior service, quality product and helpful advice to ensure we not only meet, but exceed your expectations. Contact us today for a sample and see for yourself the difference in our fabric quality.